the pagoda story

Pagoda is a veteran owned watch company with its roots in Hereford, England.

It’s founder spent 31 years serving in the British military, most of that time at the tip of the spear. With many military units having bespoke watches made for them by various well known watch brands, it became apparent that very few of these had active military personnel working alongside them.

opportunity

We realised that if we could design and build watches as good as the brands in the market then we could offer something they couldn’t: authenticity.

With authenticity held in the highest regard, as well as being paramount to serving members and veterans, we knew that if we could create high quality, authentic watches we could create the foundations of a lasting watch company. With this mission in mind, Pagoda was born.

Explore watches

The best watches in the world are Swiss. We decided that we were going to find the absolute finest manufacturer in Switzerland to build our watches.

The Pagoda Tactical range is a collection of watches that competes with the very best in the market. They are priced competitively as it was important to the founding team to make them affordable for the people who serve.

our team

The first members of the founding team have been integral to forming Pagoda. It started by joining forces with our founder’s old comrade from the US Military where they had worked together on operations. His experience in the US Military mirrored that of our founder’s career in the UK Military and their bond was very strong. Then came a fighter Pilot who had served for 20 years, then an Apache Helicopter pilot and several other individuals who had experience of building fast-growing start-ups joined the team. We all share the same mission: to build outstanding watches.

Authenticity is everything.

Many military units have bespoke designed watches made for them by various well known watch brands. It became apparent that out of all these watch brands that were designing and selling watches into the military, very few of these had a founder who had served in the military.

Exlpore watches

A bond that runs deep

The backplate of every Pagoda Tactical watch is inscribed with a motif combining the Union Jack with the Stars and Stripes. It recalls the military experience of our founders on joint operations with US forces and the practice of exchanging national flags as a mark of fellowship. This unique design signifies the spirit of camaraderie that exists between those who serve together.

Pagoda tactical range

TacticalI

The original

Designed by our founder and inspired by the idea of creating a timepiece with true military provenance. Every detail of the Tactical 1 is shaped by the experience of life serving at the front line. A classic looking watch built to the highest standards, ready for all extremes and set to become a lifelong companion.

From £899

Discover

TacticalII

The multi-purpose field watch

The Tactical 2 is a truly versatile watch that’s highly legible in lowlight conditions. It has a durable finish, but while being designed for the field it also has a great presence on the wrist, especially when combined with a NATO strap. The Alpha variant has subdued markers for those preferring a more subtle appearance.

From £899

Discover

TacticalIII

Worn by professionals

Designed all-out for military use, with subtle nods to the founder’s story. A distressed face gives depth, combined with a blue second hand and dial marker, and a 22-minute date aperture. The outcome is a watch that conveys individuality, confidence and an unmistakable military pedigree.

From £899

Discover

TacticalIIII

Built for professionals

The Tactical 4 is exceptionally rugged, with crystal clear Super LumiNova or Trig light markers, an anti-catch crown and a lower profile to avoid obstructing kit or clothing. It looks superb too — especially when matched with a Pagoda rubber strap.

From £899

Discover
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0